It is an imperative part of any marketing exercise to analyze the performance of the strategies employed to gain desired results. That holds true and is much more relevant and important as long as online marketing, web tracking, website ranking and SEO is concerned. As the speed at which the web travels to masses and is accessible to the search engines as well is too fast, one always needs to be on his toes to analyze the pros and cons of the strategies employed.

No one solution can be long lasting. There has to be a veritable mix of many influencing factors with the dominance of each factor varying from situation to situation and time to time. One needs to constantly update himself with data that is spewed out regarding effectiveness and performance of the website. All types of content of the website itself, including theme, tags, keywords and other tools need to be kept an eye upon to accommodate changes if the situation warranties. 

Prudent, realistic pricing analysis of the website should also be carried out periodically. There are many tools in the armory of the designer to keep website tracking updated regularly. Ranking of website can change very fast. The competition can come up from any and many quarters at the same time. Statistical analysis of the most favored ideas of the most recent searches over region specific and domain specific criteria has to be a routine affair. Website analysis has to be strong if a website is to keep up the interest of the viewers and the search engines. A well maintained site can encourage major players to exchange ideas and a co-operative project may not be far-off.